Sheeraz Hasan’s journey began in London in 1991, when at the age of 16, he took over his family’s struggling restaurant business. Renaming it ‘Tinseltown Café’, Sheeraz turned it into a 24-hour Hollywood-themed eatery, and before long, it was a thriving success. Then in 2002 with no experience, skills, or contacts in the entertainment business, Sheeraz decided to move to Hollywood, with only a small amount of money from his family to get him started.
His journey began in 2002 with a prayer at the Hollywood sign leading in an encounter with Rowland Perkins, co-founder of Creative Artists’ Agency, the biggest talent agency in the world, that catapulted Sheeraz into the Hollywood movie scene. Within weeks, Sheeraz had his own TV show and was covering film premieres and interviewing the biggest celebrities on the red carpet.
Sheeraz produced and hosted over two-hundred episodes of his multiple-award winning program ‘Tinseltown TV’, broadcast to over 500-million people and built the bridge between the two biggest film industries in the world, Hollywood representing 3.6 billion worldwide fans and Bollywood over 3.8 billion fans.
After only 18 months of arriving in USA, Fortune Magazine, the world’s premier business magazine, devoted a four-page spread to Sheeraz. His story was featured alongside the billionaire Google founders, Larry Page and Sergey Brin and the richest man in the world, Bill Gates, founder of Microsoft.
Furthermore, due to being the pioneer in building the bridge between Hollywood and Bollywood, Sheeraz was given the ‘Hall of Fame’ award at the 2004 Indian Telly Awards, the most prestigious television award show in India and he was named ‘Hollywood Ambassador to the Middle East’ at the 2004 Arabian Music awards in Dubai. At the 2005 Bollywood Awards, also known as ‘The Indian Oscars’ Sheeraz was appointed ‘Hollywood Ambassador to Bollywood’ for his outstanding work in bridging the two largest film industries in the world, he was also given the prestigious ‘American Dream’ award.
In 2006, Sheeraz’s autobiography was launched, “Sheeraz: the Muslim American Dream’”, an emotional, spiritual and gripping love story that describes Sheeraz’s rags to riches American success story. Sheeraz is dedicated to create a positive image of Muslims around the world. The book received the highly esteemed “Best Autobiography” award at the 2006 Bollywood Awards held in Trinidad in front of a live audience of 20,000 and televised to millions of viewers around the world.
In 2007, Sheeraz Hasan launched HOLLYWOOD.TV, one of the top rated celebrity content providers around the world. Hollywood.TV content is seen on the Internet and on TV in 190 countries and by over two billion viewers worldwide.
Hollywood.TV is the one stop shop for everything celebrity. HTV covers stars on the red carpet, stars stumbling out of the newest hotspot, or stars getting busted. HTV’s news breaking website updated by the minute making their celebrity content the most watched videos on television and on the Internet. Today Hollywood.TV is partners with Thompson Reuters and supplies daily news stories to media clients who subscribe to the Reuters news feed worldwide.
2008 was another year when dreams came true. When Sheeraz came to Los Angeles in 2002, he arrived with the vision of opening a milkshake bar for his mother, much like the one he pioneered at his family’s restaurant in London. Six years later, on Oct. 31, 2008, Sheeraz’s life came full circle when he opened the doors of his Millions of Milkshakes store in West Hollywood. The name of the business was inspired as a gift to his mother hence MOM (Millions of Milkshakes)
What has made Millions of Milkshakes unique is Sheeraz’s special relationship with some of the biggest stars in Hollywood. At his invitation, Miley Cyrus and even Justin Bieber came to the milkshake bar and absolutely loved their milkshake. Sheeraz didn’t stop there. He invited some of the world’s biggest stars to Millions of Milkshakes. Within no time at all, the biggest newspapers, online influencers, magazines and television shows worldwide were at the store reporting on celebrities not only visiting Millions of Milkshakes but that the stars were creating their own milkshakes for posterity. As a result, Millions of Milkshakes offers a celebrity menu where customers can order a Miley shake, a Lindsay shake, a Kardashian shake, a La Toya Jackson shake and even a Bollywood star Priyanka Chopra shake as well as many more.
In less than 12 months, Millions of Milkshakes became the most famous milkshake bar in the world and a celebrity hotspot with a long wait-list of actors, musicians, and athletes requesting to make their own signature shakes. Sheeraz’s amazing ride turned Millions of Milkshakes into a global brand in a heartbeat. Sheeraz has successfully franchised Millions of Milkshakes in America, China and the Middle East.
In 2010 Sheeraz launched SHEERAZ, INC specializing in Real-Time Celebrity Media Amplification and works and consults directly with a wide range of companies including some of the biggest brands and government agencies in the world from Procter and Gamble to Johnson and Johnson and even the Governments of Brazil, Dubai, Abu Dhabi, Kuwait and The Kingdom of Bahrain and many more.
Moreover, some of the biggest celebrities in the world from Miley Cyrus, Justin Bieber, Kim Kardashian, The Kardashians, Paris Hilton, Lindsay Lohan, Britney Spears, The Jackson’s and many more have reached out to us for our services or have worked with us directly for global brand activations. SHEERAZ Inc. has access to a media network containing direct contact and information to ONLINE/TV/PRINT journalists, bloggers, social media influencers and celebrities worldwide enabling them to promote a brand or product globally all in real-time!
Here are just some of SHEERAZ, INC’s media clients where its content is regularly featured: CBS, CNN, FOX, ABC, NBC, MSNBC, HLN, ET, The Insider, TMZ, Access Hollywood, Extra, SKY, BBC, RTL, Associated Press, REUTERS, CCTV, Televisa, Globo, TV GUIDE, E!, Today Show, The Early Show, Good Morning America, YouTube, Facebook, Twitter and Instagram, just to name a few.
Of special note in 2011, Sheeraz brought Superstar Kim Kardashian and the entire E! Crew of her Reality show to the United Arab Emirates, the show was titled “Kim Takes Dubai” where her presence at the Grand Opening of the Dubai Millions of Milkshakes at The Dubai Mall set records and became the biggest Media event that Dubai has had to date.
Moreover, In 2012 Sheeraz Hasan was given official mandates from China’s most powerful business leaders as well as the Members of the Royal Families of Dubai, Abu Dhabi, Qatar and the Kingdom of Bahrain. In these Mandates Sheeraz, Inc has the authority to bring deals and investment opportunities from around the world to present directly to some of the wealthiest and most successful business entrepreneurs in the world for funding or acquisitions. These business opportunities include investments in Real Estate, Technology, Social Media, The Green Sector, Mobile, Apps, Entertainment, Food and Beverage, Hotels and much more.
Governmental agencies from the US Congress, US Senate, House of Representatives, Governors and Mayors have all honored Sheeraz for his outstanding business contributions and his service to the community of Los Angeles.
Of special note, in 2012 Sheeraz was invited to meet with The President of the United States Barack Obama and the President stated that Sheeraz is “THE SHINING REALITY OF THE AMERICAN DREAM”.
Another milestone was in late 2013, Sheeraz, Inc was called in last minute to execute a celebrity social media campaign to help boost Dubai’s bid to host the world expo in Dubai. Sheeraz, Inc reached close to 1 billion social media impressions by using the power of his Hollywood relationships and created a huge buzz online for Dubai to win the world expo. On November 27th 2013, Dubai won the bid and will host the world expo in 2020.
In 2015-2016 Sheeraz will be creating history once again by launching Dubai.TV, AbuDhabi.TV, Qatar.TV, Bahrain.TV – Controlling what the world is saying about Dubai, Abu Dhabi, Qatar and Bahrain across all social networks all in Real–Time
Sheeraz’s journey has brought him full circle, He garnered scores of awards, graced the covers of the largest newspapers and magazines and featured on the biggest TV shows around the world.
Today, Sheeraz is holding a global microphone that can reach and influence billions of people around the world with a click of a button.